Dispatches on Design Beyond

World Design Organization
design 360 by WDO
Published in
4 min readJan 24, 2024

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This past October, 10 Industrial Design students from WDO Educational Member Université de Montréal (Canada) attended WDO’s Research and Education Forum 2023 in Tokyo (Japan) as part of the 33rd World Design Assembly. Here, the students share their collective event reflections and explorations of Design Beyond.

This piece was co-authored by: Tristan Forgues, Alejandra G Rivera, Camille Goulet, Laurie Lapointe, Ysé Lavergne, Catherine Leblanc, Xuan Liu, Mia Sigouin, Pascale Reiher, Coline Varay.

Greetings from the 10 of us, industrial design students from the University of Montreal (Canada). In October 2023, we had the privilege of attending the 33rd edition of WDO’s World Design Assembly in Tokyo. This exceptional experience marked the pinnacle of our internship in Japan, where we traveled in search of inspiration to enrich our learnings and design thinking. The first day of the Assembly, themed ‘Design Beyond,’ left a lasting impression as we were captivated by the incredible event and insights shared by professionals. In this article, we aim to briefly share our forum experience, express our deep appreciation for this impactful event, and delve into the reflections that accompanied our journey.

The theme ‘Design Beyond’ underscores that design is evolving beyond traditional boundaries, emphasizing sustainability, user experience, and artificial intelligence. The integration of AI in design not only makes it smarter but also plays a role in managing the entire life cycle, reducing waste and promoting sustainable solutions. This trend fosters innovative thinking, bringing design closer to user needs and creating resonant products, services and strategies.

As we prepared for WDO’s Research and Education Forum, we were looking forward to connecting with international designers and exploring their perspectives across three themes: design for humanity, human-centred technology and behavioural design for the planet.

Our exposure to major projects and expert-led conferences has motivated us for ambitious projects, revealing new paths by emphasizing major humanitarian and environmental issues. The event encouraged the possibility of joining a professional association, fostering a sense of community among professionals with similar interests. The Forum is therefore a good opportunity to connect with professionals and educators in our domain and adjacent fields of work. Since we were introduced to the world of design during the pandemic, we weren’t fully connected to the community and being amongst professional peers knitted this sense of belonging.

The Forum allowed us to leave with new knowledge, reflections and inspiration on topics that should be taken more into matter by young professionals like us. One standout aspect was the personalized and confident presentation of projects, reflecting the personality of the designers. This conveyed a willingness to share, curiosity, and generosity that resonated with us. The way the projects were presented was imbued with the personality of the designers. The presenters seemed confident, human, and above all, themselves. It was inspiring to see that we could relate to certain individuals, and the event in general conveyed a willingness to share, curiosity and generosity.

“Reflecting on our participation in this event prompts us to explore our expectations within a professional community, both as current design students and in our envisioned roles as emerging and established designers. Our expectations revolve around a professional environment conducive to continuous education, intellectually enriching exchanges, and the exploration of innovative perspectives.”

The forum aims to create an environment for the exchange of ideas and sharing experiences and we believe that facilitating access to shared knowledge can strengthen the common goal of going beyond design as a worldwide community of designers.

As aspiring emerging designers ourselves, we hope to join a collective that nurtures our initial forays into the professional realm, providing opportunities for collaboration and personal growth. Belonging to a professional community assumes significance, encompassing a sense of shared identity, camaraderie, and mutual support. We envision our contribution as active and enriching, with the intent to share experiences and bring innovative perspectives to emerging challenges.

In conclusion, the impactful experience as part of WDO’s Research and Education Forum 2023 has shaped our expectations for a professional community. We aspire to an inclusive, intellectually stimulating, and collaborative community where our passion for design can flourish.

We would like to thank WDO for this opportunity and our mentors, Mithra Zahedi and Mario Gagnon, for making this memorable experience possible.

To learn more about WDO Member Université de Montréal and their design programme, visit https://design.umontreal.ca/accueil/.

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World Design Organization
design 360 by WDO

As an international NGO, WDO promotes and shares knowledge of design-driven innovation that has the power to shape our world for the better. WDO.org